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初创企业,该怎么选择合适的域名呢?

域名作为企业的在互联网领域的重要品牌载体和流量入口之一。如何选择一个合适的域名,就成为摆在各位创业者面前的一个难题。那么企业初创,该怎么选择合适的域名呢?

初创企业,该怎么选择合适的域名呢?插图

对于初创企业而言,在公司创立之初,尤其是互联网公司,如何快速获得曝光,让更多的潜在用户找到自己,那么搭建一个漂亮的官网必不可少,搭建官网的第一步,就是要选择一个与公司或项目名称和业务特点相吻合的官网域名,初创公司如何选择合适的域名,取决于创世团队对品牌的认知和资金情况。无论是创业初期、还是获得融资后快速成长期,量力而为地选择一个与品牌高度吻合的域名至关重要,笔者结合多年的域名投资经验分享几点选域名的几点原则:

1.易记:一个好的域名,一定便于用户记忆,如果你的用户很难记住官网的域名,即便是通过搜索点击去了,也对公司的品牌认知度大打折扣。

2.易读:当然这个和品牌名称有着很大的关系,也就是说品牌要容易读,一个好的品牌和域名一定是朗朗上口的,易读、不容易拼错,就容易传播。

3.符合用户记忆习惯:对于国内初创公司而言,选择拼音域名是最为安全保险的方法,品牌双拼、三拼都是上佳选择,不仅和品牌吻合,记忆和输入上没有任何障碍,还容易传播。

4.字符简短:若不想使用拼音域名,需要考虑一些字符简短的字母域名,例如三字母、四字母域名,尽可能让域名越短越好。

5.优先选择.Com和.cn:作为世界上认知度最高的国际域名,.com是世界知名企业使用最多的后缀,大品牌几乎清一色.com, 从z.com、qq.com、mi.com、jd.com、hp.com、ibm.com的简短缩写,到品牌词apple.com、dell.com、adobe.com、google.com、facebook.com、alibaba.com、taobao.com、baidu.com等,当然也有12306.cn、10086.cn等很多客服号作为官网域名。

6.注意域名历史:在选择域名时,需要查看域名是否被墙(被K);或以前是否被其他终端启用,若被一些知名终端启用,本身带有不小的流量,对于网站的宣传上也会起到不小的帮助。

7.列清单投票选择:站在用户的角度思考问题,把你意向的域名列出表单,排好序号,让你的朋友、家人、合伙人甚至是网友去投票选择,结合大家投票结果,一定程度上就能反映出大家对域名好坏的认知。

考虑到初创企业前期资金往往并不充裕,刚开始可能会退而求其次的选择一些一般的域名,或者是一些非.com后缀域名,随着公司的成长,根据业务需要再对品牌域名进行收购,完善品牌保护工作。可以参考一下“企业2000多万购买一个域名什么概念?为什么高价买域名?”文章。

很多企业负责人不重要域名的选择和保护,导致品牌域名流失,甚至被竞争对手拿到,这对一个企业的长期发展是非常不利的。域名好比一个实体店铺的地理位置,直接决定了客流量,一个好的域名就是好的地段,不仅自带流量,对企业的成长如虎添翼,如果域名选择不恰当甚至成为阻碍公司发展的重要掣肘。

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